Financial Mastery Strategy

Stop guessing. Make financial decisions with real numbers, not gut feel

A warm, practical, plain-English program for Australian business owners who want to feel genuinely confident about their finances, without needing an accounting degree to do it.

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5 Modules
20 Lessons
10 Financial Tools
35+ Years Experience
"Over 80% of small business failures are linked to cashflow problems. Not bad products, not bad service, not bad owners. The majority of those businesses were actually profitable at the time."
Australian Bureau of Statistics
Sales team in boardroom meeting
Does This Sound Familiar?

You work incredibly hard. The numbers should feel clearer by now.

Most business owners run on instinct and gut feel. Until a BAS bill, a cashflow crunch, or a difficult year forces the conversation they've been avoiding.

You avoid your financialsThey feel confusing, overwhelming, or like they're in a different language, so you glance at the bottom line and move on.
The P&L shows profit but your bank is emptyYou know something is off but you can't explain where the money went. You feel like you're missing something obvious.
Tax and super bills catch you off guardEvery quarter, BAS or super arrives as a surprise. Even when business is going well, you're scrambling to cover it.
You're afraid to raise your pricesYou know you should charge more. But without the numbers to back you up, it feels too risky to push.
Accountant meetings feel one-sidedYou nod, sign off, and trust that everything is fine, but leave not quite sure what was actually discussed.
You're not sure what you're buildingIs this creating real financial security, or just a very demanding job you happen to own?
Business owner reviewing financial charts on laptop
The Good News

Understanding your numbers is a skill, not a talent you were born with

Every confident business owner you admire learned this. Nobody comes out of the womb reading a P&L. It is a language. And like any language, once you learn it, you cannot imagine how you operated without it.

The Financial Mastery Strategy teaches it in plain English, at your own pace, with real examples from real Australian businesses.

Brett Goldin
Brett Goldin
Amiti 7 Consulting Group
  • MBA, University of New England
  • 35+ years cross-industry experience
  • Importing, wholesale, retail, engineering
  • Hundreds of Australian SME clients
  • Business mentor & profitability specialist

Built by someone who has been exactly where you are

I spent decades building businesses, advising businesses, and watching businesses fail, including some of my own. I know what it feels like to have strong revenue and no cash, to make decisions without understanding the numbers behind them, and to look at a P&L and not really know what it's telling you.

Everything in this program comes from that experience. Not a textbook. Not a consulting framework. Real businesses, real owners, and the real problems that appear when you finally look closely at the numbers.

The skills here are not complicated. They're just rarely taught in a way that makes sense to someone who runs a business rather than an accounts department. That's what this changes.

What's Included

Everything you need to go from confused to genuinely confident

No jargon, no assumptions. Just clear frameworks, useful tools, and plain-English explanations that work for a business owner.

📚
5 Modules · 20 Lessons
The Full Learning Program
Self-paced lessons covering financial literacy, cashflow, profit improvement, KPI tracking, and long-term strategic clarity. Written for business owners, not accountants.
🧮
10 Interactive Calculators
Financial Tools Suite
Purpose-built calculators for margin analysis, cashflow forecasting, price sensitivity, operating leverage, client profitability and more, all using your actual numbers.
📝
19 Structured Worksheets
Reflection & Action Tools
Every lesson includes a worksheet to apply the concepts directly to your business. Come back to them in 3, 6, and 12 months to track how your numbers have shifted.
📋
Real Australian Businesses
19 Detailed Case Studies
Real scenarios from Australian businesses: the catering company that collapsed after its best sales period ever, the engineering firm that nearly folded on $210K profit. All real. All instructive.
📖
Plain-English Reference
Financial Glossary
Every financial term in the program, defined in plain language. Accessible from any screen, any time. Nobody should have to Google what "accrual accounting" means mid-lesson.
❓
41 Questions Answered
Comprehensive FAQ
The questions business owners actually ask about their finances, answered clearly and without waffle. Searchable, categorised, and built from real conversations with real clients.
The Five Modules

A complete financial education, in the right order

Each module builds on the last. Work through them in sequence, or jump straight to the one your business needs most.

1
📊
Financial Literacy
Learn to read your P&L, Balance Sheet, and key ratios with real confidence. Understand the difference between profit and cash, and why that gap is where most business problems hide.
Understanding Your P&LCash vs Accrual AccountingReading a Balance SheetProfit vs CashflowYour Key Financial Ratios
2
💸
Cashflow Management
Build a 13-week cashflow forecast, fix the four things that silently drain cash, manage debtors and creditors strategically, and stop seasonal downturns catching you off guard every year.
The Cashflow KillersThe 13-Week ForecastDebtors, Creditors & the Cash CycleManaging Seasonality
3
💰
Profit & Margin Health
Find where profit is leaking, price your work correctly using actual numbers, conduct an overhead audit, and discover which clients and products are really making you money.
Where Profit Leaks HidePricing for ProfitOverhead ReviewClient & Product Profitability
4
📈
KPIs & Performance
Choose the right metrics, build a one-page dashboard you'll actually use, and run a monthly review that produces real decisions, not just a glance at the bottom line.
Choosing the Right KPIsYour One-Page DashboardThe Monthly Financial Review
5
🎯
Strategic Clarity
Write a 12-month financial plan, model your risk scenarios, get far more from your accountant, and understand exactly what building toward genuine financial freedom looks like, shown in real numbers.
Your 12-Month Financial PlanScenario PlanningWorking with Your AccountantYour Financial Freedom Roadmap
Business team in meeting
Business professional confident with tablet
Business handshake client meeting
Real Business Outcomes

What applying these disciplines actually looks like

Every case study in this program is based on a real Australian business situation. These are the results that come from consistently applying what is taught here.

Plumbing Business · $2.1M Revenue
$220,000 freed in working capital
Improved debtor days from 58 to 34 and extended creditor terms. Not a single new client required.
Construction Company · $4.2M Revenue
$210,000 recovered in annual margin
A job-by-job profitability analysis identified four distinct profit leaks. Three fixed in one quarter.
Bookkeeping Practice · 47 Clients
$61,000 extra profit from one decision
A pricing review and one fee increase letter. Three clients left. Revenue grew by $68,000.
IT Services Business · 34 Clients
$38,000 better off after losing one client
A $320K client was generating 5.6% true margin. The freed capacity was refilled at 31%.
Professional Services · 18 Staff
$94,000 saved in one afternoon
A structured overhead audit found unused licences, uncompetitive insurance, and unnecessary facilities.
Logistics Business · 10-Year Journey
$6.8M exit at 4.5× EBITDA
Started at $1.8M revenue. Sold the business and retired at 52 years of age. Financial disciplines applied consistently over a decade.
80%
of small business failures linked to cashflow problems
8–15%
of potential profit the average SME leaks each year
$1M+
difference between a 2.5× and 4.5× exit on $500K EBITDA
35+
years of real business experience behind every lesson
The Financial Tools Suite

10 calculators built to work with your numbers

Not generic spreadsheets. Purpose-built tools that surface insights most business owners have never seen before.

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Margin, Profitability & Break Even
Gross margin, net margin, break-even revenue, and what-if scenario modelling.
🔢
Financial Ratios Calculator
Current ratio, debtor days, debt-to-equity, ROE with traffic light benchmarks.
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13-Week Cashflow Model
See your projected bank balance week by week for the next quarter.
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Cash Conversion Cycle
How many days is cash trapped in your business, and what does that cost you?
💹
Price Sensitivity Modeller
How much volume can you lose after a price increase and still be better off?
⚠️
Revenue Concentration Risk
Map your client dependency before a major client walks.
⚙️
Operating Leverage Calculator
See how revenue changes amplify into profit through your cost structure.
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Owner's Return on Equity
Are you getting a good return on the capital locked up in your business?
👤
New Hire Revenue Calculator
How much extra revenue does a new hire actually need to generate?
📉
Expense Ratio Analyser
Every overhead line as a % of revenue, benchmarked against SME targets.
Your Investment

Less than the price of a coffee a day. More valuable than most courses that cost ten times as much.

For $39 a month, you get a complete financial education, 10 tools you will use in your business every single day, and the clarity to make better decisions starting this week.

Monthly Subscription
$39
Cancel anytime · Australian dollars
5 modules, 20 lessons
10 interactive financial tools
19 structured worksheets
19 real business case studies
Plain-English financial glossary
41-question FAQ library
Cancel anytime, no lock-in
Start Free 30-Day Trial
Credit card required to activate. 30 days free. Cancel anytime. No Lock-In contracts.
Questions first? Email info@amiti7.com.au or visit amiti7.com.au
At $39/month, recovering even one unnecessary expense line from the overhead audit covers the subscription many times over. Most members recover that in the first week.
A Few Common Questions

Honest answers before you decide

I'm not a numbers person. Will I actually understand this?
Yes. That is exactly who this was built for. Every concept starts with a plain-English explanation and a real-world analogy before any formula appears. There's also a full glossary available from every page. If you can run a business, you can follow this program.
I already have an accountant. Why do I need this?
Your accountant manages compliance. This program gives you the financial literacy to understand your own business, ask better questions, and get far more from your accountant conversations. Most participants find their accountant relationship improves significantly after the program. They finally know what to ask.
How long does it take?
Approximately 5–6 hours of content across the five modules. Most people complete one module per week over five weeks. You set the pace. No deadlines, cancel anytime. Many participants notice a shift in how they think about their business from within the very first module.

That said, the real answer is: the learning is just the beginning. The financial tools (the cashflow forecast, the margin calculator, the price sensitivity modeller) are things most members end up using every single day long after the lessons are done. This is not a program you finish and put away. It becomes part of how you run your business.
Is this relevant to my type of business?
The program draws on case studies from construction, professional services, retail, hospitality, IT, trades, manufacturing, distribution, and more. The financial fundamentals apply to every business model. The content is specifically tailored to Australian SMEs, including BAS, superannuation, Australian tax dates, and local benchmarks.
What if it's not right for me?
Reach out directly to info@amiti7.com.au. Every purchase is backed by a good-faith commitment to your outcome. If you've genuinely engaged with the program and it hasn't delivered value, we'll work something out.
Confident business owner

Your numbers are trying to tell you something. It's time to listen.

Most business owners spend years working hard without truly understanding the financial story of what they're building. This program changes that. Not by turning you into an accountant, but by giving you the confidence and clarity to make better decisions, have better conversations, and build something that genuinely creates wealth.

Start Free 30-Day Trial
Credit card required to activate. 30 days free. Cancel anytime. No Lock-In contracts.